As I packed up my desk at the Los Angeles Times, a reporter I respect walked up to me and asked me the question I was dreading.
“So, what’s the new gig?” he asked.
It’s with a PR firm, I explained sheepishly. They specialize in working with colleges and universities to improve how they report, tell and publicize their stories, I told him.
“So not totally soulless,” he replied.
Journalists, as you can probably guess, don’t always have the highest opinion of PR...