Fifteen Minutes with Theresa Hoffmann

Here's your chance to get up close and personal with the team at Dick Jones Communications. In our new feature, "Fifteen Minutes," our team will answer 10 questions about themselves, their work, their hobbies, and other random tidbits.

First up: Theresa Hoffmann, Account Coordinator


1.    What do you do at work all day?  What does a typical day look like for you? What are you currently working on?

I spend a lot of time taking in the news, reading media requests from reporters and connecting those reporters with experts. I also do a lot of writing pitches, op-eds and blog posts. I’m also one of Dick Jones’s resident Graphic Design Wizards, so sometimes I get to spend a day (or a few days) designing a factsheet, pamphlet or other material.

Right now, I’m writing up a story assessment from a recent campus visit, reading psychology research to work into a story pitch, compiling a clips report for a client and researching the United States’ relationship with UNESCO for a university president’s op-ed.

2.    What’s your favorite aspect of your job?

Visiting college campuses to meet our experts in person. Getting to talk to professors all day is kind of like being back in college, which I love because I love learning new things.

3.  Where did you go to college? Why?

For under grad, I went to the Cook Honors College at Indiana University of Pennsylvania (IUP). It was like going to a small private liberal arts college and a big state school at the same time. I loved the small seminar-style classes in which we discussed lofty topics like Kant, Plato’s Allegory of the Cave and the socially constructed nature of the theory of evolution, but I also grew up in rural Western PA, so I needed to be able to ground myself in the working-class sensibilities of my fellow IUP students. I got the best of both worlds.

4.  Knowing colleges as well as you do now, would you major in something else if you were able to do it all over again?

I majored in English with concentrations in writing and film studies. I minored in religious studies and anthropology. If I could go back, I’d try to add to that rather than replace anything. As a freshman, I had considered minoring in sociology and looking back, I wish I would have, but not at the expense of any of my other areas of study.

5.  What gets you out of bed in the morning?

My cats. They wake me up before my alarm every morning. I try very hard not to get out of bed at their beckoned call, so as not to reinforce the behavior. The older one, Francis, knows that I get up for the alarm and not for them. I had him pretty well trained when it was just him. Now they take turns trying to get me out of bed to feed them.

6.  How do you recharge?

Lots of ways. I love watching (read: analyzing) TV and movies. Even though I spend a lot of my workday reading, I like reading in my spare time too, but my spare time reading is almost exclusively in physical magazines and books that have nothing to do with the news media. Spending time in nature and doing stuff that doesn’t involve sitting at a desk or in front of a computer: yoga, hiking, ice skating. I thoroughly enjoy my adult coloring book.

7.  What can’t you live without?

Chocolate and caffeine

8.  Are you more of a hunter or a gatherer?


9.  What do you think about when you’re alone in your car?

Everything and all at once. I like to make mental to-do lists, imagine conversations with various people and very often I day dream about what it would be like for my boyfriend and I to visit each other’s homelands together.

10.       If you could be anywhere in the world right now, where would you be and why?

At this very moment, I’d rather be at the house I just bought working on getting it move-in ready. So much work yet to be done and I have to be out of my apartment soon! At the same time, my grandma’s 80th birthday is on October 28, so where I really, truly would rather be is in Austria celebrating with her. I also haven’t seen Austria in the fall since we moved away. I don’t remember what that looks and feels and smells like. And it’s my favorite season.