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WHY YOU’VE ALREADY SEEN MOST SUPER BOWL ADS—Brands hoping to create buzz with Super Bowl advertising must start well before kick-off, says Harlan (Lanny) Spotts, a professor of marketing at Western New England University in Springfield, Mass., who has studied social media engagement with Super Bowl ads. “Consumers who experience advertising before... Read More
The $1.4 billion payout from the Powerball drawing on Wednesday is eye-popping. But is this an outlier or just the start of a new trend? Matt Bailey, associate professor at the Bucknell University School of Management, says there is reason to believe it won’t be long until we see the next payout north of 10 figures. “The Powerball recently changed... Read More
President Obama will deliver his final State of the Union address next Tuesday, Jan. 12. If you're covering this address, the experts below are available to provide context and comment:   Todd C. Peppers, Associate Professor in Public Affairs at Roanoke College in Salem, Va., studies the Supreme Court clerks and justices, and he has written on... Read More
The migrant crisis in Europe and globally is a complex issue with many facets. These expert sources are available to provide comment and context for this ongoing issue:   Andrea Stanton, assistant professor for the Center for Middle Eastern Studies at the University of Denver, says the bigger and longer crisis is in the Middle East —... Read More
Pope Francis begins a U.S. visit from Sept. 23 until Sept. 27, which includes a visit to the White House, an address to Congress, and a trip to Philadelphia for the World Meeting of Families. The following experts are available to provide media commentary and context to the Pope's visit:    Tim Crain, director of the Seton Hill University National... Read More